Association of the automobile industry rejects campaign of BES
The National Association of Automobile Branch (ARAN) today repudiated an ad campaign of Espirito Santo Bank denigre considering that the image of the sellers of cars and wants to "take a firm position" if the notice is not withdrawn.

The ad in question shows a seller of cars that "applies a series of tricks to achieve sell cars," explained the Lusa responsible for the association Bernardo Ferreira da Silva.

Indignada with the way the advertising portrays Sellers of cars as "little people" credible, ARAN already sent a letter of protest to the chairman of the board of the BES, Ricardo Salgado, repudiating the sketch advertising that promotes a credit for the purchase of cars.

The campaign "denigre the image of the work and, in any way correspond to reality, because increasingly, it required greater seriousness and rigour in the management of the automobile business," ensures in ARAN reported.

The association will now wait a few days for the response of the BES and is ready to take a "firm position" if the advertising campaign is not withdrawn "from the air," said Bernardo Ferreira da Silva.